Fast Company -
7 May 2024 16:15

After a month of back-and-forth involving AI and other technology, the beef between the two rappers is still sizzling--and represents an evolutionary leap for how diss tracks are made and distributed. The long-simmering battle between hip-hop heavyweights Drake and Kendrick Lamar escalated dramatically over the weekend. With a rapid-fire volley of deeply personal diss tracks, the feud has now left the realm of playful, mutually beneficial name-calling, and crashed, jarringly, somewhere between a...
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